Understanding digital marketing : marketing strategies for engaging the digital generation (Book, 2017) [University of Maryland, College Park]
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Understanding digital marketing : marketing strategies for engaging the digital generation

Understanding digital marketing : marketing strategies for engaging the digital generation

Author: Damian Ryan
Publisher: London : Kogan Page, 2017.
Edition/Format:   Print book : English : Fourth editionView all editions and formats
Summary:
"Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more
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Details

Additional Physical Format: Online version:
Ryan, Damian.
Understanding digital marketing.
Philadelphia, PA : Kogan Page Ltd, 2016
(DLC) 2016037831
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Damian Ryan
ISBN: 9780749478438 0749478438 9781398695016 1398695017
OCLC Number: 956775308
Notes: Revised edition of the author's Understanding digital marketing, [2014].
Description: xxxv, 424 pages : illustrations ; 24 cm
Contents: Digital marketing... the origin of... --
Have a plan and stick to it... strategy! --
Couch, touch, pause... engage... --
Search : being found online --
Understanding social media --
Understanding e-mail marketing --
Understanding mobile marketing --
Content marketing and native advertising --
Understanding programmatic --
All about video --
Understanding online PR --
Understanding performance marketing --
Understanding the IoT --
Optimizing the customer and user experience --
The future of digital marketing.
Responsibility: Damian Ryan.
Local System Bib Number:
ocn956775308

Abstract:

Harness the power of digital media to achieve the utmost success in business, both now and in the future, with this best selling guide to digital marketing channels and strategy.  Read more...
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"Understanding Digital Marketing accomplishes well the difficult feat of assembling current practical strategies from leading experts in the digital marketing field." * Carol Stuckey, Executive Read more...

 
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Iyad Awadallah, Florida Digital Marketing

by Iyad-Awadallah (WorldCat user published 2019-06-01) Excellent Permalink

“Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the...
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