Understanding digital marketing : marketing strategies for engaging the digital generation (Book, 2009) [University of Maryland, College Park]
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Understanding digital marketing : marketing strategies for engaging the digital generation

Author: Damian Ryan; Calvin Jones
Publisher: London ; Philadelphia : Kogan Page, 2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"The book shows readers, in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success for their businesses. It explains how to choose online marketing channels in order to get products and services to market. It explores in detail such areas as search marketing, affiliate marketing, e-mail marketing, creative online executions, and digital marketing  Read more...
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Details

Genre/Form: Nonfiction
Additional Physical Format: Online version:
Ryan, Damian.
Understanding digital marketing.
London ; Philadelphia : Kogan Page, 2009
(OCoLC)615775262
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Damian Ryan; Calvin Jones
ISBN: 9780749453893 0749453893
OCLC Number: 237886214
Description: xii, 276 pages : illustrations ; 25 cm
Contents: Going digital--the evolution of marketing --
Strategic thinking --
Your window to the digital world --
The search for success --
Website intelligence and return on investment --
E-mail marketing --
Social media and online consumer engagement --
Online PR and reputation management --
Affiliate marketing and strategic partnerships --
Digital media creative --
A lot to look forward to.
Responsibility: Damian Ryan & Calvin Jones.

Abstract:

Understanding Digital Marketing is a guide for marketers to selling more products online, web marketing, the rules of new media and reaching the new generation of digital consumers. The book covers  Read more...
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"One of the most comprehensive yet easy-to-read books on digital marketing available" * The Marketer *

 
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