The ultimate guide to sports marketing (Book, 2001) [University of Maryland, College Park]
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The ultimate guide to sports marketing

Author: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
Publisher: New York : McGraw-Hill, ©2001.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
Aborde les fondamentaux du management de l'événementiel et du marketing du sport (plannification, analyse de l'environnment, logistique). Ouvrage très opérationnel, de sensibilité américaine, avec des exemples et des annexes.
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Details

Document Type: Book
All Authors / Contributors: Stedman Graham; Joe Jeff Goldblatt; Lisa Delpy Neirotti
ISBN: 0071361243 9780071361248
OCLC Number: 421943746
Notes: Édition rev. de : The ultimate guide to sport event management and marketing. c1995.
Description: xix, 315 pages : illustrations ; 24 cm
Contents: Part I: The Role and Scope of Sport Events. Chapter 1: Understanding the Sport Industry, the Players, and Opportunities. Chapter 2: Critical Planning to Master the Game. Chapter 3: Designing, Planning, and Controlling Event Logistics. Chapter 4: Providing Hospitality at Sport Events. Chapter 5: Negotiations and Contracts. Chapter 6: Risk Management: Protecting Your Investment. Chapter 7: Effectively Recruiting and Leveraging a Sport Celebrity. Chapter 8: Event Marketing. Part II: Practical Methods for Achieving Success. Chapter 9: Financing Sports Events. Chapter 10: Licensing Agreements and Merchandising. Chapter 11: The Ins and Outs of Sport Events. Chapter 12: Sports Tourism: An Economic Catalyst for Cities. Chapter 13: Charitable Events. Chapter 14: Closing Ceremonies: Advice to New Sport Event Management and Marketing Professionals. Part III: Appendices: 1: Sample Agreements. 2: Useful Resources.
Responsibility: Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti.

Abstract:

The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.  Read more...
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