Strategic mobile design : creating engaging experiences (Book, 2009) [University of Maryland, College Park]
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Strategic mobile design : creating engaging experiences

Author: Joseph Cartman; Richard Ting
Publisher: Berkeley, CA : New Riders, ©2009.
Series: Voices that matter.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature."--Jacket.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joseph Cartman; Richard Ting
ISBN: 9780321580078 0321580079
OCLC Number: 258078150
Notes: Includes index.
Description: xii, 210 pages : illustrations (chiefly color) ; 23 cm.
Contents: Creative strategy for the mobile medium --
The mobile experience for a global audience --
Designing for a progressive medium --
Modes of communication --
Designing for your audience and their handsets --
Interaction design --
Visual design --
Pioneering tools for mobile development and services --
Location-based for mobile shopping --
Connecting the physical with virtual --
Urban navigation service --
Mobile in academia --
Mobile in art.
Series Title: Voices that matter.
Responsibility: Joseph Cartman and Richard Ting.

Abstract:

This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of  Read more...
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