Social media marketing : strategies for engaging in Facebook, Twitter & other social media (Book, 2010) [University of Maryland, College Park]
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Social media marketing : strategies for engaging in Facebook, Twitter & other social media

Social media marketing : strategies for engaging in Facebook, Twitter & other social media

Author: Liana Evans
Publisher: Indianapolis, Ind. : Que, ©2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy ... then staff it, organize it,  Read more...
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Liana Evans
ISBN: 9780789742841 0789742845
OCLC Number: 430053798
Notes: Includes index.
Description: viii, 342 pages : illustrations ; 23 cm
Contents: The basics of social media --
It's about conversation --
Social media from the inside out --
It's not about you --
How social media fits into the online marketing picture.
Responsibility: Liana "Li" Evans.

Abstract:

Using new social media marketing techniques, you can deepen relationships with your most passionate, profitable customers--and create more of them than ever before! In this 100% practical book, world-renowned expert Li Evans shows exactly how to make the most of social media--in any company, in any industry. You'll discover exactly how to customize your best social networking strategy ... then staff it, organize it, manage its risks, and execute it successfully! Evans shows how to understand your audience, enter the conversation, build trust, protect your brand, integrate social media into existing marketing programs, measure your results ... and profit big from today's hottest new social media sites and platforms! --Back Cover.
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