SEO : search engine optimization bible (Book, 2008) [University of Maryland, College Park]
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SEO : search engine optimization bible

SEO : search engine optimization bible

Author: Jerri L Ledford
Publisher: Hoboken, N.J. : Wiley, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
"Master the strategies, techniques, and shortcuts in this SEO guide and you can improve your web site's search rankings. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more."--Jacket.
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Document Type: Book
All Authors / Contributors: Jerri L Ledford
ISBN: 9780470175002 0470175001
OCLC Number: 154670264
Description: xviii, 389 pages : illustrations ; 24 cm
Contents: Introduction. Part I: Understanding SEO. Chapter 1: Search Engine Basics. Chapter 2: Creating an SEO Plan. Part II: SEO Strategies. Chapter 3: Building Your Site for SEO. Chapter 4: Keywords and Your Web Site. Chapter 5: Pay-per-Click and SEO. Chapter 6: Maximizing Pay-per-Click Strategies. Chapter 7: Increasing Keyword Success. Chapter 8: Understanding and Using Behavioral Targeting. Chapter 9: Managing Keyword and PPC Campaigns. Chapter 10: Keyword Tools and Services. Chapter 11: Tagging Your Web Site. Chapter 12: The Content Piece of the Puzzle. Chapter 13: Understanding the Role of Links and Linking. Part III: Optimizing Search Strategies. Chapter 14: Adding Your Site to Directories. Chapter 15: Pay-for-Inclusion Services. Chapter 16: Robots, Spiders, and Crawlers. Chapter 17: The Truth About SEO Spam. Chapter 18: Adding Social-Media Optimization. Chapter 19: Automated Optimization. Part IV: Maintaining SEO. Chapter 20: SEO Beyond the Launch. Chapter 21: Analyzing Success. Appendices. Appendix A: Optimization for Major Search Engines. Appendix B: Industry Interviews. Appendix C: SEO Software, Tools, and Resources. Appendix D: Worksheets. Glossary. Index.
Other Titles: SEO bible
Search engine optimization bible
Responsibility: Jerri L. Ledford.


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