
Find a copy in the library

WorldCat
Find it in libraries globally

Finding libraries that hold this item...
Details
Document Type: | Book |
---|---|
All Authors / Contributors: |
Jerri L Ledford |
ISBN: | 9780470175002 0470175001 |
OCLC Number: | 154670264 |
Description: | xviii, 389 pages : illustrations ; 24 cm |
Contents: | Introduction. Part I: Understanding SEO. Chapter 1: Search Engine Basics. Chapter 2: Creating an SEO Plan. Part II: SEO Strategies. Chapter 3: Building Your Site for SEO. Chapter 4: Keywords and Your Web Site. Chapter 5: Pay-per-Click and SEO. Chapter 6: Maximizing Pay-per-Click Strategies. Chapter 7: Increasing Keyword Success. Chapter 8: Understanding and Using Behavioral Targeting. Chapter 9: Managing Keyword and PPC Campaigns. Chapter 10: Keyword Tools and Services. Chapter 11: Tagging Your Web Site. Chapter 12: The Content Piece of the Puzzle. Chapter 13: Understanding the Role of Links and Linking. Part III: Optimizing Search Strategies. Chapter 14: Adding Your Site to Directories. Chapter 15: Pay-for-Inclusion Services. Chapter 16: Robots, Spiders, and Crawlers. Chapter 17: The Truth About SEO Spam. Chapter 18: Adding Social-Media Optimization. Chapter 19: Automated Optimization. Part IV: Maintaining SEO. Chapter 20: SEO Beyond the Launch. Chapter 21: Analyzing Success. Appendices. Appendix A: Optimization for Major Search Engines. Appendix B: Industry Interviews. Appendix C: SEO Software, Tools, and Resources. Appendix D: Worksheets. Glossary. Index. |
Other Titles: | SEO bible Search engine optimization bible |
Responsibility: | Jerri L. Ledford. |
More information: |
Abstract:
Helps readers increase their web traffic with better search results.
Read more...

Reviews
User-contributed reviews
Add a review and share your thoughts with other readers.
Be the first.
Add a review and share your thoughts with other readers.
Be the first.
Tags
Similar Items
Related Subjects:(10)
- Internet marketing.
- Web sites -- Design.
- Web sites -- Ratings and rankings.
- Web search engines.
- Affiliate programs (World Wide Web)
- Marketing sur Internet.
- Sites Web -- Conception.
- Sites Web -- Classement.
- Moteurs de recherche sur Internet.
- Programmes d'affiliation (Web)
User lists with this item (2)
- Things to Check Out(23 items)
by crazywabbit updated 2010-05-19
- Things to Check Out(21 items)
by jlewin updated 2009-08-04