SEO : search engine optimization bible (Book, 2008) [University of Maryland, College Park]
skip to content
SEO : search engine optimization bible

SEO : search engine optimization bible

Author: Jerri L Ledford
Publisher: Hoboken, N.J. : Wiley, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Master the strategies, techniques, and shortcuts in this SEO guide and you can improve your web site's search rankings. Learn to punch up keywords, add HTML tags for tracking, evaluate pay-per-click strategies, and much more."--Jacket.
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Document Type: Book
All Authors / Contributors: Jerri L Ledford
ISBN: 9780470175002 0470175001
OCLC Number: 154670264
Description: xviii, 389 pages : illustrations ; 24 cm
Contents: Introduction. Part I: Understanding SEO. Chapter 1: Search Engine Basics. Chapter 2: Creating an SEO Plan. Part II: SEO Strategies. Chapter 3: Building Your Site for SEO. Chapter 4: Keywords and Your Web Site. Chapter 5: Pay-per-Click and SEO. Chapter 6: Maximizing Pay-per-Click Strategies. Chapter 7: Increasing Keyword Success. Chapter 8: Understanding and Using Behavioral Targeting. Chapter 9: Managing Keyword and PPC Campaigns. Chapter 10: Keyword Tools and Services. Chapter 11: Tagging Your Web Site. Chapter 12: The Content Piece of the Puzzle. Chapter 13: Understanding the Role of Links and Linking. Part III: Optimizing Search Strategies. Chapter 14: Adding Your Site to Directories. Chapter 15: Pay-for-Inclusion Services. Chapter 16: Robots, Spiders, and Crawlers. Chapter 17: The Truth About SEO Spam. Chapter 18: Adding Social-Media Optimization. Chapter 19: Automated Optimization. Part IV: Maintaining SEO. Chapter 20: SEO Beyond the Launch. Chapter 21: Analyzing Success. Appendices. Appendix A: Optimization for Major Search Engines. Appendix B: Industry Interviews. Appendix C: SEO Software, Tools, and Resources. Appendix D: Worksheets. Glossary. Index.
Other Titles: SEO bible
Search engine optimization bible
Responsibility: Jerri L. Ledford.

Abstract:

Helps readers increase their web traffic with better search results.  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

User-contributed reviews

Tags

All user tags (1)

View most popular tags as: tag list | tag cloud

  • SEO  (by 1 person)
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.