Search engine optimization : an hour a day (Book, 2006) [University of Maryland, College Park]
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Search engine optimization : an hour a day

Search engine optimization : an hour a day

Author: Jennifer Grappone; Gradiva Couzin
Publisher: San Francisco, Calif. : Sybex ; Chichester : John Wiley [distributor], 2006.
Edition/Format:   Print book : EnglishView all editions and formats
A guide to search engine optimization provides techniques for bringing traffic to a Web site.
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jennifer Grappone; Gradiva Couzin
ISBN: 0471787531 9780471787532
OCLC Number: 128188338
Notes: Includes index.
Description: xviii, 318 pages : illustrations ; 23 cm
Contents: Cover --
Introduction --
Why SEO? --
Why an Hour a Day? --
How Long Until I See Results? --
Who Can Use This Book --
What's Inside --
This Book's Companion Website --
Conventions Used in This Book --
Contents --
About the Authors --
Part I: Foundation --
Chapter 1: Clarify Your Goals --
What Is SEO? --
Do I Need to Perform SEO for My Website? --
What Are the Overall Goals of My Business? --
What Function Does My Website Serve? --
How Is My Website Connecting with the Goals of My Business? --
Who Do I Want to Visit My Website? --
What Do I Want Visitors to Do on My Website? --
Which Pages Do I Most Want My Website Visitors to See? --
How Will I Measure the Success of This SEO Campaign? --
Chapter 2: Customize Your Approach --
It's Your SEO Plan --
B2B --
B2C --
Large Organization --
Small Organization --
Brick-and-Mortar --
Blogger --
Nonprofit --
Chapter 3: Eternal Truths of SEO --
Robots Deliver --
Search Results Are Blended --
Algorithms Change --
Humans Are Smart- Computers Aren't --
Text Matters --
It's Not Just about Rank --
Search Engines Don't Like Tricks --
SEO Is Not Brain Surgery --
Chapter 4: How the Search Engines Work Right Now --
In Pursuit of Right Now --
Google Basics --
The Best of the Rest: Yahoo!, MSN, AOL, Ask --
Organic Ranking Factors --
Paid Placement --
SEO Trendspotting --
Part II: Strategy --
Chapter 5: Get Your Team on Board --
The Challenge of SEO Team Building --
Marketing, Sales, and Public Relations --
IT, Webmasters, and Programmers --
Graphic Designers --
Writers and Editors --
Executives and Product Managers --
Chapter 6: Your One-Month Prep: Baseline and Keywords --
Your SEO Idea Bank --
Week 1: Keywords --
Week 2: Baseline Assessment --
Week 3: Competition --
Week 4: Baseline Monthly Report --
Part III: Your SEO Plan --
Chapter 7: Month One: Kick It into Gear --
Week 1: Basic Site Optimization --
Week 2: Link Building --
Week 3: Set Up Your PPC Account --
Week 4: Visibility Check and Monthly Reporting --
Chapter 8: Month Two: Establish the Habit --
Week 5: Site Structure Improvements --
Week 6: Conversion Tracking --
Week 7: Research and Development --
Week 8: Visibility Check and Monthly Reporting --
Chapter 9: Month Three: It's aWay of Life --
Week 9: Build Content --
Week 10: PPC and ROI --
Week 11: What's Your Problem? --
Week 12: Visibility Check and Quarterly Reporting --
Moving On: Forging Your Own SEO Path --
Chapter 10: Extra Credit and Guilt-Free Slacking --
The Slacking Spectrum --
The Extra Credit Continuum --
Day-by-Day Extra Credit Tasks --
Appendix A --
Responsibility: Jennifer Grappone and Gradiva Couzin.


Helps you influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). This book provides strategies, such as setting SEO goals,  Read more...
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Editorial reviews

Publisher Synopsis

New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO. Search Read more...

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WorldCat User Reviews (1)

Excelente libro para iniciarse en SEO SEM

by pcnetworbible (WorldCat user published 2010-06-07) Very Good Permalink

Excelente libro. Para comenzar en el mundo del SEO SEM alcanza y sobra. No profundiza algunos temas claves y puede que falte un poco de actualización puntualmente en algunos temillas. Recomendado si comienza de cero.

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