Search engine optimization : an hour a day (Book, 2006) [University of Maryland, College Park]
skip to content
Search engine optimization : an hour a day

Search engine optimization : an hour a day

Author: Jennifer Grappone; Gradiva Couzin
Publisher: San Francisco, Calif. : Sybex ; Chichester : John Wiley [distributor], 2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A guide to search engine optimization provides techniques for bringing traffic to a Web site.
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jennifer Grappone; Gradiva Couzin
ISBN: 0471787531 9780471787532
OCLC Number: 128188338
Notes: Includes index.
Description: xviii, 318 pages : illustrations ; 23 cm
Contents: Cover --
Introduction --
Why SEO? --
Why an Hour a Day? --
How Long Until I See Results? --
Who Can Use This Book --
What's Inside --
This Book's Companion Website --
Conventions Used in This Book --
Contents --
About the Authors --
Part I: Foundation --
Chapter 1: Clarify Your Goals --
What Is SEO? --
Do I Need to Perform SEO for My Website? --
What Are the Overall Goals of My Business? --
What Function Does My Website Serve? --
How Is My Website Connecting with the Goals of My Business? --
Who Do I Want to Visit My Website? --
What Do I Want Visitors to Do on My Website? --
Which Pages Do I Most Want My Website Visitors to See? --
How Will I Measure the Success of This SEO Campaign? --
Chapter 2: Customize Your Approach --
It's Your SEO Plan --
B2B --
B2C --
Large Organization --
Small Organization --
Brick-and-Mortar --
Blogger --
Nonprofit --
Chapter 3: Eternal Truths of SEO --
Robots Deliver --
Search Results Are Blended --
Algorithms Change --
Humans Are Smart- Computers Aren't --
Text Matters --
It's Not Just about Rank --
Search Engines Don't Like Tricks --
SEO Is Not Brain Surgery --
Chapter 4: How the Search Engines Work Right Now --
In Pursuit of Right Now --
Google Basics --
The Best of the Rest: Yahoo!, MSN, AOL, Ask --
Organic Ranking Factors --
Paid Placement --
SEO Trendspotting --
Part II: Strategy --
Chapter 5: Get Your Team on Board --
The Challenge of SEO Team Building --
Marketing, Sales, and Public Relations --
IT, Webmasters, and Programmers --
Graphic Designers --
Writers and Editors --
Executives and Product Managers --
Chapter 6: Your One-Month Prep: Baseline and Keywords --
Your SEO Idea Bank --
Week 1: Keywords --
Week 2: Baseline Assessment --
Week 3: Competition --
Week 4: Baseline Monthly Report --
Part III: Your SEO Plan --
Chapter 7: Month One: Kick It into Gear --
Week 1: Basic Site Optimization --
Week 2: Link Building --
Week 3: Set Up Your PPC Account --
Week 4: Visibility Check and Monthly Reporting --
Chapter 8: Month Two: Establish the Habit --
Week 5: Site Structure Improvements --
Week 6: Conversion Tracking --
Week 7: Research and Development --
Week 8: Visibility Check and Monthly Reporting --
Chapter 9: Month Three: It's aWay of Life --
Week 9: Build Content --
Week 10: PPC and ROI --
Week 11: What's Your Problem? --
Week 12: Visibility Check and Quarterly Reporting --
Moving On: Forging Your Own SEO Path --
Chapter 10: Extra Credit and Guilt-Free Slacking --
The Slacking Spectrum --
The Extra Credit Continuum --
Day-by-Day Extra Credit Tasks --
Appendix A --
Glossary.
Responsibility: Jennifer Grappone and Gradiva Couzin.

Abstract:

Helps you influence search engine results and bring targeted traffic to your Web site with an hour a day of search engine optimization (SEO). This book provides strategies, such as setting SEO goals,  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

Editorial reviews

Publisher Synopsis

New to the sometimes confusing and seemingly arcane world of making search engine friendly web sites? A new book offers a systematic, common-sense approach to the art and science of SEO. Search Read more...

 
User-contributed reviews

WorldCat User Reviews (1)

Excelente libro para iniciarse en SEO SEM

by pcnetworbible (WorldCat user published 2010-06-07) Very Good Permalink

Excelente libro. Para comenzar en el mundo del SEO SEM alcanza y sobra. No profundiza algunos temas claves y puede que falte un poco de actualización puntualmente en algunos temillas. Recomendado si comienza de cero.

  • Was this review helpful to you?
  •   

Tags

All user tags (3)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.