Organizational creativity : a practical guide for innovators & entrepreneurs (图书, 2018) [University of Maryland, College Park]
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Organizational creativity : a practical guide for innovators & entrepreneurs

著者: Gerard J Puccio; John F Cabra; Nathan Schwagler
出版商: Thousand Oaks, California : SAGE Publications, Inc. C 2018
版本/格式:   打印图书 : 英语查看所有的版本和格式
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Whether readers are preparing to become entrepreneurs or work in an established firm, Organizational Creativity will transform them into creative thinkers and leaders, ready to thrive in an era of  再读一些...

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文档类型 图书
所有的著者/提供者: Gerard J Puccio; John F Cabra; Nathan Schwagler
ISBN: 9781452291550 1452291551
OCLC号码: 1004768828
描述: 1 v. (xxi-241 pages) ; 24 cm
内容: Introduction: Purpose and Design of This BookAbout the AuthorsPART I. KNOWING: CREATIVITY KNOWLEDGE TO SUPPORT A 21st-CENTURY INNOVATORChapter 1. Innovation Wired: You Evolved to Create Knowing-You Were Born to Be Creative Doing-Tuning in to the Creativity Already Inside of You Being-Making Reflection a HabitChapter 2. How to Survive and Thrive in an Era of Innovation and Change Knowing-The Forces for and Against Creative Thinking Doing-Removing the But in Your Thinking Being-Reflecting and Redirecting Yes-But ThinkingChapter 3. What We Know About Creativity Knowing-Sorting Creativity Fact From Fiction Doing-Creating Your Own Mood Being-Developing an Internal Locus of ControlChapter 4. The Practical Benefits of Creativity: Becoming an Innovation Asset Knowing-Top Reasons for Studying and Developing Your Creativity Doing-Selling Creativity Being-Making Creativity a HabitPART II. DOING: PROVEN PRACTICES FOR 21st-CENTURY INNOVATORSChapter 5. Think: How to Improve Your Fundamental Capacity to Think in Creative Ways Knowing-Understanding the Creative Mind Doing-Training the Creative Mind Being-Internalizing the Divergent Thinking PrinciplesChapter 6. Understand: The Power of Observation and the Importance of Problem Definition Knowing-Seeing and Questioning What Others Miss Doing-Acting Like a Serial Opportunist Being-Living Like a Serial OpportunistChapter 7. Ideate: Ways to Visualize and Generate Breakthrough Ideas Knowing-Ideating: The Mind's Capacity to See the Future Doing-Using Associative Thinking to Visualize Anew Being-Living Like an Idea GeneratorChapter 8. Experiment: Strategies to Develop and Validate the Best Solutions Knowing-Developing and Validating Through Experimentation Doing-Acting Like an Idea Developer Being-Living Like an Idea DeveloperChapter 9. Implement: Gaining Buy-In and Driving Change Knowing-Everyone Is in the Business of Sales Doing-Acting Like an Influencer and Change Agent Being-Influencing and Leading ChangePART III. BEING: WAYS TO SUSTAIN YOURSELF AS A 21st-CENTURY INNOVATORChapter 10. The Emotionally Intelligent Leader Knowing-Emotional Intelligence Is Not a Soft Skill Doing-Tools and Strategies for Overcoming Creative Blocks Being-Actively Learning From FailureChapter 11. Sustaining Your Creativity: Learning to Defy and Transform the Crowd Knowing-Investment Theory of Creativity Doing-Addressing Resistance to Change Being-Becoming a 21st-Century InnovatorNotesIndex
责任: Gerard J. Puccio, ... John F. Cabra, ... Nathan Schwagler, ...
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"This book is about creativity and how students can better understand a complex subject that is both subjective and ever changing. This book brings about some practical examples of creativity from a 再读一些...

 
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