Online marketing heroes : interviews with 25 successful online marketing gurus (Book, 2009) [University of Maryland, College Park]
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Online marketing heroes : interviews with 25 successful online marketing gurus

Author: Michael Miller
Publisher: Indianapolis, IN : Wiley Technology Pub, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Suppose you could sit down with 25 of the most successful online marketing pros in the business and just talk shop. Suppose that included PR people, copywriters, direct marketing gurus, consultants.  Read more...

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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Michael Miller
ISBN: 9780470242049 0470242043
OCLC Number: 232726032
Notes: Includes index.
Description: pages cm
Contents: Introduction. 1. Joan Holman: Joan Holman Productions. 2. Greg:Hartnett: Best of the Web, Hotel Hotline. 3. Jacob Hawkins: Overstock.com. 4. Mark Oldani: Circuit City Direct. 5. Jeffrey Glueck; Travelocity. 6. Lauren Freedman: the e-tailing group. 7. Tamara Adlin: Aldin, Inc. 8. Steve Rubel: Edelman. 9. Greg Jarboe: SEO-PR. 10. Eric Ward: Link Marketing Consultant. 11. Jordan Gold: Freedom. 12. Heather Lloyd-Martin: SuccessWorks. 13. Chris Baggott: Compendium Software. 14. Ed Shull: NetResults. 15. Brian Lusk: Southwest Airlines. 16. Lee Odden: TopRank Online Marketing. 17. Jill Whalen: High Rankings. 18. Liana Evans: KeyRelevance. 19. Perry Marshall: Perry S. Marshall & Associates. 20. Kevin Lee: Didit. 21. Paul O'Brien: Zvents. 22. Ron Belanger: Yahoo! 23. David Fischer: Google. 24. Phil Terry: Creative Good. 25. Patrick Duparcq: Kellog School of Management, Northwestern University.
Responsibility: Michael Miller.
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' Whether you're a veteran marketing professional or a novice entering the field, you can't afford to miss this wisdom.' (MarketingBlog, November, 2010).

 
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