The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns (Book, 2009) [University of Maryland, College Park]
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The mobile marketing handbook : a step-by-step guide to creating dynamic mobile marketing campaigns

Author: Kim Dushinski
Publisher: Medford, N.J. : CyberAge Books/Information Today, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies. Dushinski, a mobile marketing consultant, shows marketing, sales and advertising professionals how to customize a marketing strategy for a certain product and service through voice mail, text  Read more...
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Additional Physical Format: Online version:
Dushinski, Kim, 1966-
Mobile marketing handbook.
Medford, N.J. : CyberAge Books/Information Today, ©2009
(OCoLC)753429539
Document Type: Book
All Authors / Contributors: Kim Dushinski
ISBN: 9780910965828 091096582X
OCLC Number: 272303593
Notes: Includes index.
Description: xxix, 218 pages : illustrations ; 23 cm
Contents: The basics and the big picture --
Five steps to creating a dynamic mobile marketing campaign --
Legal issues and implications of mobile marketing --
Launching your campaign --
Marketing your mobile campaign --
Tracking your results --
Voice --
Text message campaigns --
Creating a mobile web presence --
Mobile web promotion strategies --
Social networking and mobile campaigns --
Proximity marketing --
More mobile methods --
Afterword: Moving ahead in mobile.
Responsibility: Kim Dushinski ; foreword by Laura Marriott.

Abstract:

This guide to mobile marketing campaigns focuses on cost-effective projects that can reach new customers, build strong relationships with an existing customer base and gain a competitive edge by using the latest technologies. Dushinski, a mobile marketing consultant, shows marketing, sales and advertising professionals how to customize a marketing strategy for a certain product and service through voice mail, text messaging, social networks and proximity marketing. This handbook also contains step-by-step procedures on creating mobile email and billing/payment options, mobile widgets and iPhone applications for further mobile advertising.
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