Malcolm McDonald on marketing planning : understanding marketing plans and strategy (eBook, 2008) [University of Maryland, College Park]
skip to content
Malcolm McDonald on marketing planning : understanding marketing plans and strategy Preview this item
ClosePreview this item

Malcolm McDonald on marketing planning : understanding marketing plans and strategy

Author: Malcolm McDonald
Publisher: London ; Philadelphia : Kogan Page, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Presents the essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion strategies, and price and sales strategies.
Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
McDonald, Malcolm.
Malcolm McDonald on marketing planning.
London ; Philadelphia : Kogan Page, 2008
(DLC) 2007037090
(OCoLC)163616721
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Malcolm McDonald
ISBN: 9780749452841 0749452846 0749451491 9780749451493 1281092053 9781281092052 9786611092054 6611092056
OCLC Number: 182575717
Description: 1 online resource (x, 197 pages) : illustrations
Contents: Understanding marketing planning --
How marketing planning fits with corporate planning --
The strategic marketing planning process and the marketing plan --
Defining markets and segments prior to planning --
Understanding products and services prior to planning --
Setting marketing objectives and strategies --
Advertising and sales promotion strategies --
Sales strategies --
Price strategies --
Place (distribution and customer service) strategies --
Information and organization --
Making marketing planning work --
Next steps.
Other Titles: If you're so brilliant ... how come your marketing plans aren't working?
Responsibility: Malcolm McDonald.

Abstract:

The essentials of marketing plans and the strategic marketing planning process including, defining markets and segments, setting marketing objectives and strategies, advertising and sales promotion  Read more...
Retrieving notes about this item Retrieving notes about this item

Reviews

Editorial reviews

Publisher Synopsis

"High on practical information." Marketing Business "Takes us through the entire process, starting with the fit of marketing planning with corporate planning, marketing audit and formulation of Read more...

 
User-contributed reviews

Tags

Be the first.

Similar Items

Related Subjects:(3)

User lists with this item (3)

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.