Keep your donors : the guide to better communications & stronger relationships (Book, 2008) [University of Maryland, College Park]
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Keep your donors : the guide to better communications & stronger relationships

Keep your donors : the guide to better communications & stronger relationships

Author: Tom Ahern; Simone P Joyaux
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2008.
Series: AFP fund development series.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
A comprehensive guide to mastering the strategies and tactics that make fundraising communications profitable.
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Tom Ahern; Simone P Joyaux
ISBN: 9780470080399 0470080396
OCLC Number: 166873248
Description: xxiv, 453 pages : illustrations ; 26 cm.
Contents: Ch. 1. Beginning at the beginning : the context for everything else --
ch. 2. The red pants factor : a story about the power of questioning --
ch. 3. Key components of effective organizations : part of the larger context for this work --
ch. 4. What relationships are and why we have them : the art of human interaction --
ch. 5. Five rather deadly sins : warnings about relationships and solicitation --
ch. 6. Eight steps to develop and nurture relationships : it's what I'm buying that counts --
ch. 7. Identify the predisposed : finding new prospects for your organization --
ch. 8. Understanding the fundamentals of marketing and communications : the right message to the right person at the right time --
ch. 9. Emotions : the decision makers --
ch. 10. Relationship building : details about steps #3 and #5 : getting to know you --
ch. 11. Creating your relationship-building plan : write it down --
ch. 12. Planning donor communications : stay in touch --
ch. 13. Characteristics of effective communications : how the sausage gets made --
ch. 14. Are you really donor-centered? are your donors truly loyal? : why building a better mousetrap doesn't work unless your donors are mice --
ch. 15. Telling a story : then what happened? --
ch. 16. Communications and social styles : did you see what I mean? --
ch. 17. Conversation nurtures relationships : asking questions to learn more --
ch. 18. The case for support : why should anyone give you money? --
ch. 19. The donor newsletter : how to cultivate (i.e., retain) donors --
ch. 20. The web site home page : click, search, do, read? : not so much --
ch. 21. Tips for writing : think first, write later --
ch. 22. Readability : visual aspects of good communication --
ch. 23. Monitoring progress and measuring results : how effective are your communications? --
ch. 24. Monitoring progress and measuring results : how good is your relationship-building program? --
ch. 25. Coda : philanthropy's moral dilemma.
Series Title: AFP fund development series.
Responsibility: Tom Ahern, Simone Joyaux.

Abstract:

Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and  Read more...
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