Introduction to sport marketing (Book, 2008) [University of Maryland, College Park]
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Introduction to sport marketing

Author: Aaron Smith
Publisher: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008.
Series: Sport management series (Oxford, England)
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.
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Details

Document Type: Book
All Authors / Contributors: Aaron Smith
ISBN: 0750686855 9780750686853
OCLC Number: 213435953
Description: xiii, 326 pages : illustrations ; 25 cm.
Contents: CHAPTER 1. Sport Marketing Introduction --
CHAPTER 2. Sport Markets --
CHAPTER 3. Sport Consumers --
CHAPTER 4. Sport Marketing Opportunities --
CHAPTER 5. Sport Marketing Strategy --
CHAPTER 6. Sport Products --
CHAPTER 7. Sport Pricing --
CHAPTER 8. Sport Distribution --
CHAPTER 9. Sport Promotion --
CHAPTER 10. Sport Sponsorship --
CHAPTER 11. Sport Services --
CHAPTER 12. Sport Marketing and the New Media --
CHAPTER 13. Sport Marketing Implementation and Control.
Series Title: Sport management series (Oxford, England)
Responsibility: Aaron C.T. Smith.

Abstract:

Presents the key principles and tools of sport marketing. This title combines explanations with case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable  Read more...
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