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  E-mail Message: I thought you might be interested in this item at http://umaryland.worldcat.org/oclc/213435953 Title: Introduction to sport marketing Author: Aaron Smith Publisher: Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008. ISBN/ISSN: 0750686855 9780750686853 OCLC:213435953

  
  

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Introduction to sport marketing

Author:	Aaron Smith
Publisher:	Amsterdam ; Oxford : Elsevier Butterworth-Heinemann, 2008.
Series:	Sport management series (Oxford, England)
Edition/Format:	Print book : English : 1st edView all editions and formats
Summary:	This introductory textbook presents the key principles and tools of sport marketing. It includes case studies, exercises, web-based activities and illustrations, highlighting the techniques applicable to the non-profit, professional and government sectors of sport.