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| Gattung/Form: | Nonfiction |
|---|---|
| Medienart: | Internetquelle |
| Dokumenttyp | Buch, Internet-Ressource |
| Alle Autoren: |
Brian Halligan; Dharmesh Shah |
| ISBN: | 9780470499313 0470499311 |
| OCLC-Nummer: | 299694618 |
| Anmerkungen: | Includes index. |
| Beschreibung: | xxiii, 226 pages : illustrations ; 24 cm |
| Inhalt: | Shopping has changed ... has your marketing? -- Is your web site a marketing hub? -- Are you worthy? -- Create remarkable content -- Get found in the blogosphere -- Getting found in Google -- Get found in social media -- Convert visitors into leads -- Convert prospects into leads -- Convert leads to customers -- Make better marketing decisions -- Picking and measuring your people -- Picking and measuring a PR -- Watching your competition -- On commitment, patience and learning -- Why now? -- Tools and resources -- Tips from the Trenches for Startups. |
| Serientitel: | New rules of social media series. |
| Verfasserangabe: | Brian Halligan and Dharmesh Shah. |
Abstract:
Stop pushing your message out and start pulling your customers in Traditional "outbound" marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less
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