The greatest direct mail sales letters of all time : how they were created, why they succeeded, how you can create great sales letters, too! (Book, 1986) [University of Maryland, College Park]
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The greatest direct mail sales letters of all time : how they were created, why they succeeded, how you can create great sales letters, too!

Author: Richard S Hodgson; Dartnell Corporation.
Publisher: Chicago, IL : Dartnell Corp., ©1986
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Additional Physical Format: Online version:
Hodgson, Richard S.
Greatest direct mail sales letters of all time.
Chicago, IL : Dartnell Corp., ©1986 (1994 printing)
(OCoLC)763103424
Document Type: Book
All Authors / Contributors: Richard S Hodgson; Dartnell Corporation.
ISBN: 0850131553 9780850131550
OCLC Number: 15056952
Description: iii, 454 pages : illustrations ; 29 cm
Other Titles: Sales letters of all time
Responsibility: by Richard S. Hodgson.
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A reference book for modern direct marketers

by fa7471 (WorldCat user published 2011-09-20) Excellent Permalink

If you are one way or the other involved in advertising and/or direct marketing, buy this book! All I can tell you. And it is not overpriced comparing to many other books. It's great. It truly is a collection of absolutely superb direct mail letters... plus... it has "Tips From The Experts," a collection...
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