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| Additional Physical Format: | Online version: Greenfield, James M., 1936- Fundraising fundamentals. New York : J. Wiley, ©2002 (OCoLC)606757347 |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
James M Greenfield |
| ISBN: | 0471209872 9780471209874 |
| OCLC Number: | 48752801 |
| Notes: | Revised edition of: Fund-raising fundamentals. c1994. |
| Description: | xxii, 578 pages : illustrations ; 24 cm. |
| Contents: | Developing annual gift support by raising friends and building relationships -- Asking for money: begin with testing by mail -- Direct mail acquisition: constituency building -- Donor renewal: a communications art -- Membership and membership associations -- Telephone and telemarketing techniques -- Groups, guilds, and support organizations -- Soliciting annual gifts from corporations and foundations -- Internet solicitation -- Activities, benefits, and special events -- Volunteer-led, personal solicitation annual giving campaign -- Other ways to raise money every year -- Managing the comprehensive annual giving program. |
| Series Title: | AFP/Wiley fund development series. |
| Other Titles: | Fund-raising fundamentals. |
| Responsibility: | James M. Greenfield. |
Abstract:
Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides
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