Fundraising fundamentals : a guide to annual giving for professionals and volunteers (Book, 2002) [University of Maryland, College Park]
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Fundraising fundamentals : a guide to annual giving for professionals and volunteers

Fundraising fundamentals : a guide to annual giving for professionals and volunteers

Author: James M Greenfield
Publisher: New York : J. Wiley, ©2002.
Series: AFP/Wiley fund development series.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Summary:
"Fundraising Fundamentals is a practical and valuable resource for fundraising professionals, trustees, philanthropists, and nonprofit executives who aspire to raise substantial monies for worthy causes. I have utilized Jim Greenfield's literature in various fundraising courses . . . my students have benefited from the theory and substance that Jim so clearly conveys along with real-life models that can be applied  Read more...
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Details

Additional Physical Format: Online version:
Greenfield, James M., 1936-
Fundraising fundamentals.
New York : J. Wiley, ©2002
(OCoLC)606757347
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: James M Greenfield
ISBN: 0471209872 9780471209874
OCLC Number: 48752801
Notes: Revised edition of: Fund-raising fundamentals. c1994.
Description: xxii, 578 pages : illustrations ; 24 cm.
Contents: Developing annual gift support by raising friends and building relationships --
Asking for money: begin with testing by mail --
Direct mail acquisition: constituency building --
Donor renewal: a communications art --
Membership and membership associations --
Telephone and telemarketing techniques --
Groups, guilds, and support organizations --
Soliciting annual gifts from corporations and foundations --
Internet solicitation --
Activities, benefits, and special events --
Volunteer-led, personal solicitation annual giving campaign --
Other ways to raise money every year --
Managing the comprehensive annual giving program.
Series Title: AFP/Wiley fund development series.
Other Titles: Fund-raising fundamentals.
Responsibility: James M. Greenfield.

Abstract:

Acts as a guide to the fundamentals of fund-raising, with practical how-to advice on the basic methods and techniques necessary to carry out successful annual giving campaigns. This book provides  Read more...
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