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详细书目
文档类型 | 图书 |
---|---|
所有的著者/提供者: |
Brenda G Pitts; David Kent Stotlar |
ISBN: | 1885693028 9781885693020 |
OCLC号码: | 34358348 |
描述: | xix, 290 pages : illustrations ; 27 cm. |
内容: | The sport business industry -- The global market for the sport industry -- Historical eras in sport marketing -- Sport marketing theory -- Sport marketing research and segmentation -- Marketing information systems -- The marketing mix and the sport industry -- The product in the sport industry -- Pricing strategies for the sport industry -- Distribution in the sport industry -- Promotion in the sport industry -- Promotional methods in sport -- Media relations in sport -- marketing through endorsements and sponsorships -- Using licensing and logos in the sport industry. |
丛书名: | Sport management library. |
责任: | Brenda G. Pitts, David K. Stotlar. |
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