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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Brenda G Pitts; David Kent Stotlar |
| ISBN: | 1885693028 9781885693020 |
| OCLC Number: | 34358348 |
| Description: | xix, 290 pages : illustrations ; 27 cm. |
| Contents: | The sport business industry -- The global market for the sport industry -- Historical eras in sport marketing -- Sport marketing theory -- Sport marketing research and segmentation -- Marketing information systems -- The marketing mix and the sport industry -- The product in the sport industry -- Pricing strategies for the sport industry -- Distribution in the sport industry -- Promotion in the sport industry -- Promotional methods in sport -- Media relations in sport -- marketing through endorsements and sponsorships -- Using licensing and logos in the sport industry. |
| Series Title: | Sport management library. |
| Responsibility: | Brenda G. Pitts, David K. Stotlar. |
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