Event marketing : how to successfully promote events, festivals, conventions, and expositions (eBook, 2002) [University of Maryland, College Park]
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Event marketing : how to successfully promote events, festivals, conventions, and expositions

Author: Leonard H Hoyle
Publisher: New York : J. Wiley, ©2002.
Series: Wiley events management series.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Event Marketing provides the most effective tools for carrying out every phase of a successful, integrated marketing campaign for any event, from conferences and expositions to fairs and festivals that host 20,000 people. It explains the powerful forms of promotion, advertising, and public relations that are needed to attract broad attention, motivate people to attend, and achieve the desired goals of an event.
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Hoyle, Leonard H.
Event marketing.
New York : J. Wiley, ©2002
(DLC) 2001046819
(OCoLC)48046287
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Leonard H Hoyle
ISBN: 0471226580 9780471226581 128034248X 9781280342486
OCLC Number: 51296954
Description: 1 online resource (xxiv, 224 pages)
Contents: Event Marketing Dedication Contents Foreword Preface Chapter 1 Introduction to Event Marketing Chapter 2 Event Promotion, Advertising, and Public Relations. Chapter 3 Electronic Event Marketing Strategies Chapter 4 Funding the Event Marketing Program Chapter 5 Marketing Association Meetings, Conferences, Events, and Expositions. Chapter 6 Marketing Corporate Meetings, Products, Services, and Events Chapter 7 Marketing Festivals, Fairs, and Other Special Events Chapter 8 Trends in Event Marketing.
Series Title: Wiley events management series.
Responsibility: Leonard H. Hoyle.

Abstract:

The effective marketing of an event involves a range of components, from sales and advertising to public relations and community involvement. This book--part of the Wiley Event Management Series--is  Read more...
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