Developing your case for support (Book, 2001) [University of Maryland, College Park]
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Developing your case for support

Developing your case for support

Author: Timothy L Seiler
Publisher: San Francisco : Jossey-Bass, ©2001.
Series: Excellence in fund raising workbook series.; Jossey-Bass nonprofit and public management series.
Edition/Format:   Print book : English : 1st edView all editions and formats
"The cornerstone of any successful fund raising program is an effective case for support. Written by Tim Seiler -- a leader in the field of fund raising and a disciple of master fund raiser Hank Rosso -- Developing Your Case for Support is a practical, hands-on workbook that shows nonprofit professionals, volunteers, and consultants how to take the first critical step in the complex process of soliciting charitable  Read more...
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Document Type: Book
All Authors / Contributors: Timothy L Seiler
ISBN: 0787952451 9780787952457
OCLC Number: 47182562
Description: xix, 172 pages : illustrations ; 28 cm.
Contents: Part 1. Introducing the Case for Support --
1. Key Terms --
The Case and the Cause --
Case Statement --
Case Expression --
Case Resources --
External and Internal Cases --
Mission, Goals, and Objectives --
2. The Case and the Fund Raising Cycle --
The Fund Raising Cycle --
Examine the Case in Step 1 --
Make the Case the Cycle Bedrock --
Determine Who Develops and Reviews the Case --
Part 2. Case Components --
3. Mission Statement --
Examples of Mission Statements --
Identifying Organizational Values --
Reviewing Your Mission Statement --
4. Goals --
Goals Compared to Mission --
Program-Related Goals --
Fund Raising Goals --
Writing and Reviewing Goals --
5. Objectives --
Objectives Compared to Goals --
Examples of Goals with Objectives --
Writing and Reviewing Objectives --
6. Programs and Services --
Using Stories --
Identifying Who Benefits --
Collecting Testimonials --
Enhancing and Reviewing Program Descriptions --
7. Finances --
Showing the Costs of Mission Fulfillment --
Presenting the Information --
Justifying the Need --
Examples of Financial Presentations --
Preparing and Reviewing Presentations --
8. Governance --
Selection of Board Members --
Board Representation --
Board Member Strengths --
Board Functioning and Structure --
Board Evaluation --
Information About Members and Advisers --
Reviewing Governance Information --
9. Staffing --
Credentials and Qualifications --
The Organization Chart --
Identifying and Reviewing Staffing Information --
10. Service Delivery --
Providing Basic Access --
Offering Superior Service --
Describing and Reviewing Service Delivery --
11. Planning and Evaluation --
Short-Term Fund Raising Plans --
Long-Term Fund Raising Plans --
Evaluation --
Reviewing Fund Raising Plans and Evaluation Processes --
12. History --
The Place of History in the Case --
A Focus on People --
Writing and Reviewing a History --
13. Component Checklist --
Part 3. Putting the Case to Work --
14. Testing the Completed Case --
From Internal Case to External Case --
Case Qualities That Stimulate Donors --
Matching Case Expressions to Donors --
Reviewing Your Case Expressions --
15. Annual Review of the Case --
Answering Critical Questions Every Year --
Identifying Why Donors Should Give --
Conducting an Annual Review --
16. Moving Forward with the Case --
Leading the Effort --
Assembling the Case Resources File --
Developing and Testing the Case --
Recognizing All the Case Functions --
Reviewing and Revalidating the Case --
Part 4. Resources --
Sample Case File --
Our Neighborhood Development Corporation --
Sample Case Expressions --
The Case for Renovating the Abbey Church --
Letter Sent to "Insiders" During Renovation --
Text of Regional Benefactors Dinner Talk --
Newsletter Article Detailing Renovation Plans --
Appeal Letter Sent to Summer Session Alumni --
Appeal Letter Sent to Friends --
Brochure Included with Appeal Letters --
Press Release Announcing a Large Gift by an Individual --
Appeal Letter to Donor Recognition Group --
Mailing Describing Changes in Donor Recognition Group --
Honor Roll of Donors.
Series Title: Excellence in fund raising workbook series.; Jossey-Bass nonprofit and public management series.
Responsibility: Timothy L. Seiler.


Offers a step-by-step guide to creating successful fundraising program. This book provides a framework for bringing together the reasons nonprofits know that they are worthy of support, and shows  Read more...
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"I can heartily recommend this book." (, January 17, 2003)

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