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| Document Type: | Book |
|---|---|
| All Authors / Contributors: |
Timothy L Seiler |
| ISBN: | 0787952451 9780787952457 |
| OCLC Number: | 47182562 |
| Description: | xix, 172 pages : illustrations ; 28 cm. |
| Contents: | Part 1. Introducing the Case for Support -- 1. Key Terms -- The Case and the Cause -- Case Statement -- Case Expression -- Case Resources -- External and Internal Cases -- Mission, Goals, and Objectives -- 2. The Case and the Fund Raising Cycle -- The Fund Raising Cycle -- Examine the Case in Step 1 -- Make the Case the Cycle Bedrock -- Determine Who Develops and Reviews the Case -- Part 2. Case Components -- 3. Mission Statement -- Examples of Mission Statements -- Identifying Organizational Values -- Reviewing Your Mission Statement -- 4. Goals -- Goals Compared to Mission -- Program-Related Goals -- Fund Raising Goals -- Writing and Reviewing Goals -- 5. Objectives -- Objectives Compared to Goals -- Examples of Goals with Objectives -- Writing and Reviewing Objectives -- 6. Programs and Services -- Using Stories -- Identifying Who Benefits -- Collecting Testimonials -- Enhancing and Reviewing Program Descriptions -- 7. Finances -- Showing the Costs of Mission Fulfillment -- Presenting the Information -- Justifying the Need -- Examples of Financial Presentations -- Preparing and Reviewing Presentations -- 8. Governance -- Selection of Board Members -- Board Representation -- Board Member Strengths -- Board Functioning and Structure -- Board Evaluation -- Information About Members and Advisers -- Reviewing Governance Information -- 9. Staffing -- Credentials and Qualifications -- The Organization Chart -- Identifying and Reviewing Staffing Information -- 10. Service Delivery -- Providing Basic Access -- Offering Superior Service -- Describing and Reviewing Service Delivery -- 11. Planning and Evaluation -- Short-Term Fund Raising Plans -- Long-Term Fund Raising Plans -- Evaluation -- Reviewing Fund Raising Plans and Evaluation Processes -- 12. History -- The Place of History in the Case -- A Focus on People -- Writing and Reviewing a History -- 13. Component Checklist -- Part 3. Putting the Case to Work -- 14. Testing the Completed Case -- From Internal Case to External Case -- Case Qualities That Stimulate Donors -- Matching Case Expressions to Donors -- Reviewing Your Case Expressions -- 15. Annual Review of the Case -- Answering Critical Questions Every Year -- Identifying Why Donors Should Give -- Conducting an Annual Review -- 16. Moving Forward with the Case -- Leading the Effort -- Assembling the Case Resources File -- Developing and Testing the Case -- Recognizing All the Case Functions -- Reviewing and Revalidating the Case -- Part 4. Resources -- Sample Case File -- Our Neighborhood Development Corporation -- Sample Case Expressions -- The Case for Renovating the Abbey Church -- Letter Sent to "Insiders" During Renovation -- Text of Regional Benefactors Dinner Talk -- Newsletter Article Detailing Renovation Plans -- Appeal Letter Sent to Summer Session Alumni -- Appeal Letter Sent to Friends -- Brochure Included with Appeal Letters -- Press Release Announcing a Large Gift by an Individual -- Appeal Letter to Donor Recognition Group -- Mailing Describing Changes in Donor Recognition Group -- Honor Roll of Donors. |
| Series Title: | Excellence in fund raising workbook series.; Jossey-Bass nonprofit and public management series. |
| Responsibility: | Timothy L. Seiler. |
Abstract:
Offers a step-by-step guide to creating successful fundraising program. This book provides a framework for bringing together the reasons nonprofits know that they are worthy of support, and shows
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