Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results (Book, 2006) [University of Maryland, College Park]
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Blog marketing : the revolutionary new way to increase sales, build your brand, and get exceptional results

Author: Jeremy Wright
Publisher: New York : McGraw-Hill, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
All companies, large and small, know that reaching customers directly is essential to success. This book reveals how any company can use blogs to raise its visibility and transform internal communications.
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Details

Genre/Form: Blogs
Additional Physical Format: Online version:
Wright, Jeremy.
Blog marketing.
New York : McGraw-Hill, ©2006
(OCoLC)607558835
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jeremy Wright
ISBN: 0072262516 9780072262513
OCLC Number: 61513032
Description: xiv, 321 pages : illustrations ; 23 cm
Contents: Blogging basics --
Getting into the blogging mindset --
The power of blogs for business --
How your company can use blogs --
How to market your company using blogs --
Using blogs to increase internal communication --
Find out what's being said about your company & products --
Participating in your blog --
Dealing with negativity --
How to succeed in your blogging --
The future of business blogging.
Responsibility: Jeremy Wright.

Abstract:

All companies, large and small, know that reaching customers directly and influencing - and being influenced by - them is essential to success. With a look inside Google, Disney, Yahoo, IBM, and  Read more...
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