Bite-sized marketing : realistic solutions for the overworked librarian (Book, 2010) [University of Maryland, College Park]
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Bite-sized marketing : realistic solutions for the overworked librarian

Author: Nancy Dowd; Mary Evangeliste; Jonathan Silberman
Publisher: Chicago : American Library Association, 2010.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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Details

Genre/Form: Nonfiction
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Nancy Dowd; Mary Evangeliste; Jonathan Silberman
ISBN: 0838910009 9780838910009
OCLC Number: 320696543
Description: xi, 140 pages : illustrations ; 26 cm
Contents: Word-of-mouth marketing --
Bring your library to life with a story --
How to market electronic resources --
Public relations 101 --
Outreach --
Advocacy --
The new marketing tools --
Design --
Branding --
Marketing best practices.
Responsibility: Nancy Dowd, Mary Evangeliste, & Jonathan Silberman.

Abstract:

Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library.
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