B2B digital marketing (Book, 2012) [University of Maryland, College Park]
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B2B digital marketing

B2B digital marketing

Author: Michael Miller
Publisher: Indianapolis, Ind., USA : Que, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything from email and blog marketing to social media and mobile marketing. Marketing to businesses is much different from  Read more...
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Details

Document Type: Book
All Authors / Contributors: Michael Miller
ISBN: 9780789748874 0789748878
OCLC Number: 721880902
Notes: "Using the web to market directly to businesses"--Cover.
Description: xvii, 339 pages : illustrations ; 23 cm
Contents: Machine generated contents note: I. PLANNING --
1. Understanding Digital Marketing --
What Is Digital Marketing? --
Why Digital Marketing Matters for B2B --
Digital Marketing Keeps You Competitive --
Digital Marketing Is Becoming More Prevalent --
Digital Marketing Improves Customer Relationships --
Digital Marketing: A 21st Century Imperative --
Getting to Know the Components of Digital Marketing --
Website Marketing --
Search Engine Marketing --
Online Advertising --
Email Marketing --
Blog Marketing --
Social Media Marketing --
Audio, Video, and Interactive Marketing --
Public Relations --
Mobile Marketing --
Migrating from Traditional Channels to Digital Channels --
Migrating from Cold Calling to Search Engine Marketing --
Migrating from Literature to Websites --
Migrating from Trade Advertising to Web Advertising --
Migrating from Direct Mail to Email --
Migrating from Newsletters and Phone Calls to Social Media --
Migrating from Trade Magazine PR to Blog PR.
Other Titles: Business to business digital marketing
Responsibility: Michael Miller.

Abstract:

The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital vehicles to enhance their marketing efforts, including everything from email and blog marketing to social media and mobile marketing. Marketing to businesses is much different from marketing to consumers, and B2B digital marketing is equally different from B2C web marketing. While most of the vehicles are the same, the way they are used are unique to B2B marketing. As such, B2B marketers are increasingly seeking advice on how to use digital media to market their products and services to other businesses. While there are numerous seminars and conferences devoted to the topic of B2B digital marketing, there are few books that directly address the topic.
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Understanding Digital Media and Marketing

by Iyad-Awadallah (WorldCat user published 2019-06-01) Very Good Permalink

Iyad Awadallah, Florida Digital Marketing: The Internet has long been an important component in business-to-consumer (B2C) marketing, enabling companies to market their brands and products directly to consumers. Business-to-business (B2B) companies are also looking to digital...
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