Advertising 2.0 : social media marketing in a Web 2.0 world (eBook, 2008) [University of Maryland, College Park]
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Advertising 2.0 : social media marketing in a Web 2.0 world

Author: Tracy L Tuten
Publisher: Westport, Conn. : Praeger, ©2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Tuten, Tracy L., 1967-
Advertising 2.0.
Westport, Conn. : Praeger, ©2008
(DLC) 2008016491
(OCoLC)223370177
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tracy L Tuten
ISBN: 9780313352973 0313352976
OCLC Number: 328106371
Description: 1 online resource (viii, 202 pages) : illustrations
Contents: Advertising online : engaging consumers with web 2.0 --
Socialcentricity and the emergence of social media marketing --
Friendvertising : advertising and brand building with social networks --
Advertising in the imagination : social virtual networks and the vlobalization of brands --
From moments to minutes : advertising with social play --
Influence the influencers : building brands with social news media --
Citizen advertising : consumer-told brand folklore --
In my opinion : the social influence of consumer product reviews --
Social fiction : branding with alternate reality games --
Ads in play : immersing brands in and around social games --
Social media impact : balancing metrics and insight for advertising success.
Responsibility: Tracy L. Tuten.

Abstract:

Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing.  Read more...
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"Tuten (Longwood Univ.) looks at a new advertising landscape in which ads are interactive rather than one-way, unpaid rather than purchased, and consumer-generated instead of controlled by a sponsor. Read more...

 
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