Advanced theory and practice in sport marketing (Book, 2008) [University of Maryland, College Park]
skip to content
Advanced theory and practice in sport marketing Preview this item
ClosePreview this item

Advanced theory and practice in sport marketing

Author: Eric C Schwarz; Jason D Hunter
Publisher: Amsterdam : Elsevier Butterworth-Heinemann, 2008.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Suitable for sport marketing students wishing to progress their knowledge and take their understanding of the industry to the next level, this title includes practitioner interviews accompanying  Read more...

Getting this item's online copy... Getting this item's online copy...

Find a copy in the library

Getting this item's location and availability... Getting this item's location and availability...

WorldCat

Find it in libraries globally
Worldwide libraries own this item

Details

Document Type: Book
All Authors / Contributors: Eric C Schwarz; Jason D Hunter
ISBN: 9780750684910 0750684917
OCLC Number: 890557571
Description: 443 Seiten : Illustrationen
Contents: 1. Introduction to Sport Marketing 2. Sport Marketing Research 3. Sport Marketing Information Systems 4. Sport Consumer Behavior 5. Business Ethics in Sport Marketing 6. Logistics in Sport Marketing 7. Sport Products and Services 8. Sport Advertising 9. Sport Sponsorship 10. Sport Promotions 11. Sales Management in Sport 12. Sport Retail Management and Entrepreneurship 13. Sport E-Business and E-Commerce 14. International and Global Marketing in Sport 15. The Future of Sport Marketing - Enterprise Sport Marketing Management
Responsibility: Eric C. Schwarz and Jason D. Hunter.
Retrieving notes about this item Retrieving notes about this item

Reviews

Editorial reviews

Publisher Synopsis

`Advanced Theory and Practice in Sport Marketing fills a much needed niche in sport management curriculum support. While it is critical that sport management education provides practical application, Read more...

 
User-contributed reviews

Tags

All user tags (4)

View most popular tags as: tag list | tag cloud

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.